change your words… change your world

I recently came across this video put together by Purplefeather, who are online marketing content specialists based in the United Kingdom. Their storyline is based on what I have always hoped to be a true story. I first heard this told about a New York copywriter in Central Park. Bringing the story to life on video, Purplefeather not only bring a tear to many eyes … but reinforce their own proposition … hire us, because with the right words you can change your world. With so many business presentations getting wrapped up in the numbers to the point of being clinical and sterile, this short video is a great reminder that emotion sells.

Paul

If you had just 5 words … what would they be?

The 15th annual Webby Awards hosted in New York, once again enforced a five-word limit on acceptance speeches by the winners. It’s a fun concept, however it really makes you think about how powerful short sharp messages are in comparison to the long-winded presentations we have all been subjected to. If you were asked to describe the value of your company, product or service in just five words what would you say? For me the first thought that comes to mind is “goodbye to death by PowerPoint” … or how about “getting people to really listen!”

Some of the best included Vogue editor Anna Wintour (above), who accepted the People’s Choice Award from Daniel Radcliffe with “Sometimes, geeks can be chic.”

Here are some of the really great 5-worders

Lego Star Wars III “May the force be with.”
Zappos.com: “Shoes, conveniently sold in pairs.”
Skype “Skype’d your mom last night.”
National Geographic “Our lens knows no boundaries!”
LIFE.com“A picture’s worth five words.”

Paul